The Back 40

A brand identity system for an ongoing event event center located in town. This entertainment district welcomes many different forms of performing and culinary arts with both of its indoor and outdoor theaters along with the nearby dining district with a wide variety of restaurants. Accessibility focuses on signage provided in both English and Spanish

Goals
Create a design system that highlights what this brand is while using elements that work together across a wide variety of platforms and spaces

Deliverables
Billboard showcasing the amenities, banner to be put on street lamp posts, website mock up where event and dining information is located, Instagram page, tangible merchandise to promote the event center, Multilingual way-finding signage throughout the campus